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  • Job Industry:Sales & Marketing
  • Position:SEO Manager, Digital
  • Reference No:SAHK0821
  • Location:Quarry Bay
  • Job Description:

    General function:

    • Implement SEO strategies (Meta tag optimization, SEO directory submission, Backlink strategy implementation)

    • Analyze program performance and take appropriate actions based on analysis

    • Monitor organic search rankings to maximize traffic and other KPIs

    • Identify issues and factors impacting the technical performance of clients' and partners' website

    • Design and update a best practice document for the internal team and clients

    • Create strategic partnerships within the online communities in Hong Kong and across Asia

     

    Social Media function:

    • Create and maintain Content Calendars, in Facebook, Instagram, Weibo and WeChat

    • Review user generated comments and posts

    • Foster communication with the online community to add value to the user’s experience

    • Support in summarizing insights and conversations to create actionable, client facing reports that lead to optimization

    • Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns

  • Requirement:

    •University graduate in Communication, Marketing, Advertising, Public Relations, Media Studies, Business or related discipline

    •At least 5 years relevant working experience

    •Demonstrated interest in the digital sphere and environment, in new technologies

    •Strong knowledge about SEO optimization and best practices

    •Skills in Google Analytics, Google Webmaster tool, Baidu (Tongji) analytics, basicHTML knowledge (preferred)

    •Social Media savvy with knowledge of Facebook, Instagram, but also Chinese platforms WeChat, Weibo, Youtube– both functionality and user’s experience preferred

    •Experience in Content Management Systems

    •Strong analytical and critical thinking ability

    •Strong organizational skills and highly attentive to detail

    •Excellent communication & presentation skills, creative writing and editing ability

    •Good command of spoken and written English and Chinese

  • Remarks:
DISCLAIMER
Data collection will be treated in strict confidentiality and used solely for recruitment purposes. All related information will be kept in our database for up to 24 months.

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SAHK0821
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