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  • Job Industry:ESG
  • Position:Web Producer (C&M) – Tokyo, Japan
  • Reference No:1029081
  • Location:Japan
  • Job Description:

    Web Producer (C&M) – Ref: 1029081
    Department: FMCG Customer Strategy Section, FMCG Customer Strategy Department

    Responsibilities:

    As a Web Producer, you’ll lead category-specific strategy and execution for 24 and related e-commerce sites.

     

    Key Tasks:

    • Customer Data Analysis & Insight Extraction
      • Analyze purchase, access, and behavioral data
      • Conduct qualitative research (surveys, interviews)
      • Identify segment-specific challenges and opportunities
    • Strategy Planning Based on Data
      • Develop category sales and promotion strategies
      • Propose site improvements based on market trends and competitive analysis
      • Collaborate with buyers on product lineup, pricing, and campaigns
    • Project Management
      • Create execution plans and manage schedules
      • Coordinate resources and stakeholders
      • Direct creative production (banners, special pages, ad materials)
    • Performance Evaluation & Optimization
    • Set KPIs and measure effectiveness
    • Analyze results and identify improvements
    • Share reports and insights with the team

  • Requirement:

    ✅ Requirements Must-Have:

    • 3+ years of experience in web production or equivalent for e-commerce sites
      • Planning, directing development, operating, and improving EC sites
      • Experience in sales growth and UI/UX improvement initiatives
    • Data-driven problem-solving skills
      • Experience extracting insights from quantitative and qualitative data
      • Experience with A/B testing and iterative improvement
      • Basic SQL skills (understanding and minor edits)
    • Project management experience
    • Coordinating with buyers, designers, engineers, marketers
    • Scheduling, resource management, and issue resolution

    Nice-to-Have:

    • Experience with web analytics tools (Google Analytics, Adobe Analytics)
    • BI tools (Tableau, Looker Studio) for dashboards and data visualization
    • UI/UX design knowledge or experience (wireframes, prototyping, Figma, Sketch, Adobe XD)
    • Digital marketing experience (ads, SEO, CRM)
    • Basic HTML/CSS knowledge

  • Remarks:
DISCLAIMER
Data collection will be treated in strict confidentiality and used solely for recruitment purposes. All related information will be kept in our database for up to 24 months.

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